About the Owner

My name is Rachel Firkus and I am the owner of be Lovely.  I'm so happy you are here. be Lovely has been on a journey since 2011. The company was started as a way to teach people about the reality of human trafficking and support organizations fighting against it. I started the journey selling makeup, as I have a background in makeup artistry. Lots of life has happened since then, which is why I have revamped and started again.  I have a deep passion for people's stories.  I have an intense story myself, and in this season, it has sparked a desire to speak truth and do what it takes to live it out with integrity. These t-shirts, are an expression of my life and I'm hoping they'll be an encouragement to others and a reminder that hope exists. 

I'm in a painful season of my life now.  These products don't come from a peaceful place when the storm has passed. They come from the deepest parts of my grief, fear, and injustice. Irrational hope is what I have chosen; the kind of hope that makes absolutely no sense based on my circumstances. I'm a firm believer that sometimes you have to speak out loud what is hard to believe in the moment.

be Lovely is for the ones with grit, or the ones who desire to have more of it. The ones who care for people's stories and then speak truth over them.  The ones who have had injustice happen to them, and the ones who will fight for justice on other's behalf.  The ones with irrational hope and the ones who need someone to have irrational hope for them. Lastly, its for the ones who have the grace to do all these things with integrity.